South Africa, June 20 -- Currently most retailers have complex administrative returns processes which come with high operational costs, that are inefficient by their nature, as well as lack a genuinely seamless integration between their online and offline channels.

This all comes with very real security concerns, notwithstanding great difficulty in managing customer expectations.

More complicated

Buying a product is just one part of the retail equation. Not everyone always buys what they want, and often, once something is purchased, the customer may realise it is wrong entirely. This requires a refund.

Today, purchases are far more complicated than ever before.

Significant changes in customer behaviour mean that retailers need to man...