South Africa, July 15 -- What began with just two pilot locations in 2023 has expanded to 30 Takealot pickup points in Pick n Pays across the country. Plans are already underway to increase this number to 36 by the end of 2025, covering the length and breadth of South Africa's cities and towns.

Shoppers from Greenstone Mall to Gonubie are embracing the simplicity of collecting their online orders while running their errands.

Between February and May this year, collections at Pick n Pay-based Takealot pickup points doubled. The service now processes over 14,000 collections per month, with more than 45,000 unique customers having used it to date.

Karla Levick, chief marketing officer at Takealot, says the appeal lies in how seamlessly it...