South Africa, March 5 -- The digital age, coupled with the rise of artificial intelligence, has fundamentally shifted the creative and production landscape. It's no secret that many brands have opted to build their internal advertising services, a trend that has come with its fair share of success stories and cautionary tales. In my experience working with brands like AB InBev, Heineken, Avon, Nestle, and Alexander Forbes, I've seen firsthand what it takes to build a thriving internal creative and digital marketing offering.

For brands, the proposition of an internal agency is compelling. The promise of faster turnaround times, cost efficiencies, and closer alignment with brand objectives is undeniable. However, the journey to creating a...