South Africa, Dec. 15 -- Tractor Outdoor's Net Zero Project is proving it can. In partnership with Billboard Management Technologies (BMT), the media owner is transforming digital billboards at schools into solar-energy micro-generators that reduce grid reliance, support learning environments and boost energy security for advertisers.

Says Ben Harris, chief operating officer at Glynt (parent company to Tractor Outdoor): "The Net Zero Project equips selected digital screens - primarily those located at schools but also on private commercial properties and non-profits such as churches - with solar systems that power the billboard itself while supplementing the building's electricity needs. In some cases, solar production exceeds on-site de...