South Africa, Feb. 2 -- While traditional SEO focuses on ranking in search results, GEO is about earning presence in AI-generated answers - the kinds of responses provided by tools like

ChatGPT, Google Search Generative Experience (SGE), and Perplexity.

With a growing number of consumers turning to generative engines for discovery - asking questions like "Where can I buy Nike sneakers online in South Africa?" or "Best online fashion

platforms with fast delivery?" - the rules of digital marketing are being rewritten.

"GEO is the next major unlock in ecommerce visibility," says Superbalist CTO, Ashley Martin.

GEO in practice

To remain at the forefront, Superbalist has started optimising everything from category page structure to edito...