South Africa, Feb. 12 -- The new logo draws inspiration from the architectural process itself, with the "E" symbolising building brick by brick. Its horizontal elements also evoke architectural structures viewed from above, and the angular "L" conveys dynamic precision. The solid first and fourth letters nod to Veld's signature style: elegantly understated designs. Overall, the wordmark balances professionalism and structure with a playful energy that reflects the dynamic team behind the brand.

Building from the new wordmark, a triangular "V" form was extracted to create a flexible graphic device. This ownable and impactful shape serves as a frame for showcasing Veld's work, ensuring the brand remains recognisable while allowing the arch...