South Africa, Oct. 24 -- The 21st edition of the Awards was held at The Empire Conference & Events Venue in Johannesburg on 23 October.

This year's results were compiled using data from the Sunday Times GenNext Coolest Brands reports published between 2015 and 2024, offering a decade-long view of youth sentiment.

The research focused on the top five brands in each category, providing a comprehensive snapshot of evolving preferences among South Africans aged 8 to 30.

In addition to being celebrated as the Overall Coolest Brand of the past decade, Nike was also named winner in three additional categories: Coolest Brand Slogan ("Just do it"), Coolest Clothing Brand, and Coolest Shoe/Footwear Brand.

Winners in entertainment and celebrity ...