South Africa, Feb. 5 -- The partnership was announced by NNAF founder and CEO Akunna Cook and Parrot Analytics founder and CEO Wared Seger.

Cooks says this partnership with Parrot Analytics changes the conversation.

Bias rather than data

"For too long, the perceived risk of African content has been based on bias rather than data," says Cook.

"Africa offers an abundance of vibrant cultures and narratives, and global interest in these stories is surging.

"We are excited to be on the first lap of a race toward mass global adoption, following a trajectory akin to the explosive success of Korean content over the last decade," adds Cook.

First comprehensive entertainment Landscape Study on Africa

As part of the partnership, NNAF has comm...