Strong expectations from consumers for brands and businesses to do more [report]
South Africa, July 9 -- In the first quarter of 2020, Havas partnered with Market Probe International to survey 12,521 people ages 18+ in 28 markets on people's attitudes towards change, particularly radical change. The study has shown that people demand radical change that makes a meaningful difference to the world around them and this is key for businesses to understand and act on.
The emergence of Covid-19 met a world that was already battling social justice and ecological catastrophes, with consumers calling for radical change. In different ways, and for a number of reasons, consumers were anxious about the future and as the world wrestles with Covid-19, these anxieties have become more pronounced, demanding urgent action. This is ac...
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