South Africa, March 20 -- That's a lot. Our brains are not wired to handle so much.

In some way, social media and the content that it offers have become so distant from what makes us human, fundamentally.

A space that was designed to connect human beings, has become the core reason why we feel further away from each other than ever before.

That makes me question why we still log onto it every day. But, thanks to you reading this article; you and I will change this narrative.

Essi Koster 4 Mar 2025

Core content decides

For social media, specialists have been preaching about the importance of the first few seconds of a video as it serves as a hook.

The idea is that if you can successfully hook your audience at the beginning of a vide...