South Africa, Feb. 20 -- Most companies still believe brand love and loyalty start with a campaign. A sharper tagline. A refreshed visual identity. A new employee value proposition with bigger words and bigger promises. But that's not where loyalty is born, or tested. Loyalty is tested in everyday moments, not big announcements - on a Friday afternoon when a meeting runs long and a weekend falls short. It's quietly eroded when feedback is late, too vague, or never scheduled at all. And it weakens when a line manager doesn't notice, or offer support. That's because people, your people, don't fall in love with a brand because of promises and potential. They fall in love with how work makes them feel.

Yes. 'All the feels.' Even the invisibl...