South Africa, Dec. 3 -- Technology will continue to play a central role in transforming exhibition spaces, which means it is essential to continuously explore and integrate innovations such as virtual reality (VR), AR and IoT-enabled interactive modules.

By investing next-generation technology and flexible, modular installations, brands can create more personalised, data-driven experiences that tap into a country's rich and diverse heritage.

Building for tomorrow means focusing on stories and connections and creating spaces that invite participation while remaining memorable and a cohesive part of the brand story.

Attendee expectations changing

Catching attention at a trade show is essential.

Traditional, static exhibition stands no ...