South Africa, July 8 -- Caxton's regional titles include the nine Pretoria Rekord newspapers (Pretoria Rekord Central, Centurion, East, Far East, North, Mamelodi, Moot, Noweto and West News).

NisMedia's local titles include the four Sun newspapers (Laudium Sun, Tshwane Sun Hammanskraal, Tshwane Sun Atteridgeville and Tshwane Sun Soshanguve).

Together these newspapers cover the whole Pretoria area. Advertisers will now be able to reach readers of all these papers from a single point of access via Spark Media, the Caxton division providing print advertising and media solutions to Caxton-owned local newspapers and selected independent publications in sub-Saharan Africa.

Spark Media specialises in location-targeted content for brands and a...