South Africa, May 2 -- However, popular TV shows such as the neo-Western Yellowstone and Netflix's current number one show, Ransom Canyon have coincided with a return to office life, resulting in a renewed interest in denim as a versatile and fashionable choice for both workwear and stylish outfits.

Eighty20 explored denim that was once a symbol of rebellion, freedom and style, embraced by cultures around the world. They also partnered with MoyaApp to conduct primary research to understand the prevalence of denim in South Africa.

Approximately 30% (12 million) of South African adults have shopped for clothing in the past three months, with women's outer items and children's clothing being the most popular categories.

According to the M...