South Africa, July 7 -- Participation

The announcement took place at a media event held in Johannesburg, where the top ten finalists of the competition gathered with invited media and company representatives for the grand reveal.

For the first time, Cepacol invited consumers to help choose who would become the Voice of Cepacol. The campaign, launched in June 2025, encouraged aspiring voiceover artists nationwide to audition, after which a panel selected ten finalists. Their voice clips were uploaded to a dedicated microsite for public voting.

South Africans eagerly participated in the voting process, casting scores of votes for their favourite voice to democratise the selection. This innovative approach ensured that the winning voice w...