South Africa, June 5 -- One of my favourite parts of physically attending the event, is to walk through the lower conference, the Palais, where there's a display of every shortlisted entry as a single idea printed on a board.It's a marvel to walk these corridors, the space becomes a true showcase of the breadth and depth of creative thinking from our global peers.

You get a true sense of the scale of our industry, what other agencies are producing and how our country's work stacks up against the competition. It's no wonder South African agencies place such a huge significance on seeing their work cut through at this awards festival. I know from personal experience that it's a truly special moment for any creative or client to break throu...