South Africa, June 17 -- The second, scheduled for 2027, will fundamentally change TV planning in South Africa, not only from a data perspective, but planning software will be fundamentally different. The second development is for the BRC Total Video Measurement (TVM), which is currently in the RFP process.

Let's look at the first step change, which is the implementation of the new TAMS TV Universe post the ES in Q1 2026. Currently the TAMS Panel structure is still based on PAMS 2019 and the Pay Universe is based on 2020 audited subscriber figures. There is no doubt that the lay of South Africa's TV viewing landscape has changed significantly since 2019. The current criteria that define the TV universe consists of two elements: the house...