South Africa, Aug. 1 -- Drawing on feedback from current customers over the period of a year, the rankings reflect which brands South Africans are most likely to recommend to a friend or colleague - a powerful indicator of trust, and brand advocacy.

Rand Merchant Bank (RMB) leads the pack as the most recommended brand in the country, with a recommendation score of 90.1%, followed closely by Samsung (88.9%) and Woolworths Food (88.1%).

"This list reflects a brand experience that consumers are proud to share with others," says Rakhee Naik, managing consultant - Insights at KLA.

The study also identifies the Top 10 Most Improved Brands, recognising those that have made the biggest gains in their recommendation scores year-on-year. These i...