South Africa, Feb. 13 -- Short-form video platforms, in particular, are playing a powerful role in destigmatisation.

A 30-second clip showing someone safely riding out a seizure, or explaining how they live a full, independent life with epilepsy, can undo years of misinformation in a way that formal campaigns often can't.

Misunderstood

"Epilepsy is one of the most common neurological conditions in the world, yet it remains one of the most misunderstood," says Lance Blumeris from Unu Health, a telemedicine platform.

"In South Africa, many people living with epilepsy still report discrimination at school, in the workplace and even within families."

Misinformation - such as the belief that epilepsy is contagious, linked to mental illnes...