South Africa, April 15 -- Like all brands, social media platforms rebrand because of a change of ownership, internal corporate changes, market forces, technology, in reaction to competitors, or a blend of these reasons.

But some of these social media rebrands seem to make more sense than others, and have more effect.

While rebrands can benefit social media companies in multiple ways:

- Refresh public perception and generate buzz

- Signal a shift in company direction or values

- Distance the brand from past controversies

- Appeal to new or younger audiences

- Reflect technological advancements or new features

- Align with broader corporate strategies

- Simplify or modernise the brand identity

Have some of the biggest social media...