South Africa, Jan. 30 -- The digital experience agency, So Interactive, has unveiled Richfield's new brand positioning with a bold, mobile-first digital platform that showcases the brand as purpose-led, future-ready, and built around student outcomes.

So Interactive worked closely with Richfield to not only design the site, but also to shape a brand positioning and voice that speaks directly to a diverse audience of students, parents, professionals, and funders. "This project was never just about a website. It was about aligning Richfield's digital presence with a much bigger mission to become South Africa's most connected and inclusive higher education brand," says Darren Mansour, director at So Interactive.

"Digital equity matters and...