South Africa, June 5 -- In today's cluttered digital media world, brands have mere seconds to capture attention before users scroll past.

To stand out, they need short, engaging content that delivers key messages quickly-before the next viral trend takes over.

Consumer attention is one of the most precious commodities on the internet, and the battle for views and engagement is becoming fiercer.

Short-form content, from TikTok videos and Instagram Reels to bite-sized social media posts and quick audio ads, is tailored for today's scrolling habits and short attention spans.

While short-form content has always been around (think radio ads or 30-second TV spots), it has become more crucial in a mobile-first world.

Why short-form content ...