South Africa, Feb. 20 -- Differences in methodology between BrandMapp and BRC RAM Amplify render invalid any direct comparison of audience size across the two studies, but the annual release of BrandMapp data creates a sound benchmark for assessing the in-survey performance of stations year on year.

Radio in the Western Cape is in good health. Overall listening to regional radio has increased by 7,7% YoY but there is one standout performer. Smile FM is the fastest growing station in the Western Cape, with a 20% YoY surge in listenership. From 379,000 listeners in BrandMapp_23 to 455,000 in BrandMapp_24. For advertisers, that is definitely something to Smile about.

Every morning, Cape Town's consumers wake up to The Ryan O'Connor Breakfa...