South Africa, Jan. 27 -- These are the insights that came from a special Africa-themed edition of Skift's annual Megatrends report, released this morning (Tuesday, 27 January 2026) at a first-of-its-kind event on top of Table Mountain in Cape Town, highlighting the continent's potential to attract investment and shape the future of global travel.

Global trends converge on Africa

This year's Megatrends report, presented in partnership with the Millat Group, assesses how shifts in traveller behaviour, capital flows, and technology are redefining competitiveness in the global travel economy, with direct implications for South Africa and other African markets seeking to grow tourism sustainably.

"Tourism demand for Africa is real and accel...