South Africa, April 16 -- As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way.
1) The Definition of CRM
"Marketers' relentless focus on customer experience has pushed customer relationship management (CRM) into the background." Marketing Week CRM is defined as the technology for managing a company's relationships and interactions with customers (and potential customers). It can be seen as "boring and functional" compared to the new ...