South Africa, July 10 -- The Brand Footprint reveals how both local and global players continue to drive consumer choice in a challenging market.

In the face of ongoing economic pressures, brands in South Africa demonstrated remarkable resilience, maintaining strong consumer connections and thriving through trust, familiarity and availability.

This year's top five brands are Simba at number one, Coca-Cola at number two, Sunlight at number three, Sasko at number four, and Clover reaching fifth position and appearing in South Africa's top five for the first time.

Global data reveals that just over half (50.2%) of FMCG brands were chosen more often in 2024, marking a rebound from 45% in 2023.

This pattern, known as the '50:50 game', high...