South Africa, Sept. 23 -- Sales is a learned skill. Like any profession, sales involve specific techniques, strategies, and knowledge that can be acquired through education and experience. The more you read, listen and observe, the more you will know. Your brain is such a powerful tool. You must be informed of everything in your industry, all the trends and all the tools. Curiosity is the best way to acquire more skills. You must listen to radio to sell radio. You need to understand the power of audio consumption that creates a sale. Audio consumption is so intimate to our hearts, our feelings and how we deal with life: that is a sale.

The sound of "something" invests in our heart of sales.

Natural talent is not enough. While some peopl...