South Africa, Jan. 29 -- Amazon Lens offers a solution by letting customers shop using images, screenshots, scanning a barcode, or the live camera in the app. Tens of millions of customers globally are using Amazon Lens each month to find what they're looking for.

How it works

Have a screenshot or picture in your camera roll of something you want to buy? You don't need to describe the product, colour, or shape. Simply tap the Lens icon in the search bar, select the image you want to use, and Amazon Lens shows you similar items to shop on Amazon.

Circle to Search - Available exclusively when uploading images from your device, this feature lets customers draw a circle around specific items when an image contains multiple products, allowi...