South Africa, Jan. 29 -- To help your brand make the most of these opportunities, we've created a downloadable Seasonal Marketing Cheat Sheet, filled with experiential and BTL ideas to ensure your campaigns are impactful year-round. Stick around until the end of this blog to grab your free copy!

Seasonal campaigns leverage heightened emotions, time-sensitive needs, and collective excitement to drive action. Whether it's parents shopping for school essentials, families preparing for Easter, or fans gearing up for a major sporting event, well-crafted campaigns align your brand with these moments, making your messaging both relevant and memorable.

Three important reasons for brands to run seasonal campaigns:

By combining experiential mark...