South Africa, Oct. 27 -- Score has released a new campaign that marks a bold step forward in the story of a beloved brand that understands the South African hustle. Whether you're grinding in the office, pushing through university, perfecting your craft on the sports field or building something from nothing, Score wants you to Go Get It.

In a category that is characterised by hype, the campaign is built on the insight that South Africans are looking for a partner that helps them get through the everyday moments and appreciate the everyday victories - authentically. It's the energy drink for workers, dreamers, and go-getters - the ones who understand that success isn't handed to you; it's earned through sweat, determination and effort.

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