South Africa, Jan. 28 -- The roles most involved in this activity are Account professionals (63.6%), followed by Commercial (45.4%) and Creative (36.4%) profiles.

This is according to a report that analyses the new business practices of creative companies and advertisers' practices in Chile, comparing them to other markets such as Spain and Brazil, where similar studies are conducted.

The report was presented by International consultancy Scopen's president and CEO Cesar Vacchiano, and took place on 10 December at the Creative Companies Festival, an event designed to connect and highlight the transformative power of creativity, bringing together leading figures from the marketing and communications industry in the country.

Vacchiano say...