South Africa, May 12 -- The Smarties is the only global marketing award that celebrates innovation at the intersection of creativity, technology, and measurable impact. It recognises trailblazing brands, agencies, and tech enablers that push the boundaries of modern marketing - making this Gold Smartie an achievement to celebrate.

Developed for Reach for a Dream's biggest annual fundraiser, Slipper Day, Step into my Slippers achieved a remarkable 2,338% return on investment. The campaign demonstrated how compelling storytelling, paired with a sharp media strategy, can spark both awareness and meaningful results - even on a tight budget.

Awarded in the Small Budget, Big Impact category, the campaign's success was driven by creative ingen...