South Africa, Jan. 28 -- Kantar will have us believe that "24% of Galaxy S24 series buyers cite 'AI' as a key reason why they chose their phone."

Samsung South Africa's VP of mobile Justin Hume repeated this data point at the Johannesburg launch of the Galaxy S25 series.

"Now last year when we sat here and we launched the Galaxy S24, it was effectively launched into a vacuum and consumers were unsure," he said of the market's maturing sentiment.

Samsung 24 Jan 2025

"What is this? What is it doing? Do I really need AI in my device? Well with Galaxy S24, we answered those questions. when we now bring in the brand new Galaxy S25, we launch it into a market that is no longer filled with questions, with anxiety - those questions have now b...