South Africa, July 8 -- Taking place from 1-6 September 2025 in Cape Town, Muziki Africa will feature Sampra as a key partner in its programme of conversations, workshops and showcases.

The partnership comes at a time when Africa's music scene is surging onto global charts - but behind the streams and headlines, many musicians still face challenges around compensation, licensing, and creative control.

This collaboration places the rights of performers at the centre of industry discussions and helps build awareness around intellectual property, royalties, and long-term economic value for creators.

"We are thrilled to partner with Fame Week Africa to celebrate, elevate and advocate for the incredible talent that defines the African music...