South Africa, Sept. 16 -- This follows a rigorous and competitive procurement process.

The South African Broadcasting Corporation is the country's public broadcaster, serving millions of South Africans across radio, television, and digital platforms.

Guided by its five-year strategy, SABC is focused on modernising operations, strengthening commercial revenue, and delivering innovative solutions for advertisers and audiences alike.

These appointments are a key milestone in delivering on this strategy.

The partnerships are designed to strengthen and extend SABC's go-to-market capability, ensuring the organisation continues to evolve with the fast-changing digital media landscape while enhancing opportunities for clients.

Key benefits ...