South Africa, Nov. 13 -- This formally recognises shopper marketing - where brand strategy meets retail reality -as a specialist skillset in South Africa.

Di Wilson, managing director of Integer Hotspot and founder of SHOP! SA adds, "Shopper marketing has evolved into one of the most dynamic, data-driven and commercially powerful areas of marketing, yet formal learning opportunities have lagged.

"We created this course to fill this gap: to professionalise the discipline, elevate standards, and equip marketers with the skills to bridge insight, creativity and retail execution."

Red and Yellow is a CHE-accredited private higher education institution headquartered in Cape Town, South Africa. It is also a is a member of Honoris United Univ...