South Africa, May 9 -- As competition for consumer attention intensifies, businesses are seeking creative ways to stand out from their counterparts. In recent years, truck advertising - particularly on long-distance trucks - has gained popularity. These mobile billboards provide a cost-effective way to increase brand visibility and reach new customers nationwide, offering a broader audience than static billboards.

Truck advertising offers myriad benefits. For instance, a truck travelling the 1,400 km journey from Johannesburg to Cape Town can expose thousands of motorists to its message. According to a study conducted by Transpromotion, truck advertising is noticed by 98% of people travelling in cars. Unlike social media marketing, which...