South Africa, July 4 -- "The reason behind creating the new role as part of Mscsports' long-term strategic vision through integrated solutions across creative, PR, content and digital, the aim is to actively drive the local sponsorship industry forward and, in the process, build stronger brands and forge deeper fan connections for client partners.

"That is the kind of ambition I want to be a part of," Garden explains.

Evolution of sponsorship

As sponsorship evolves into something more culturally and creatively demanding, Garden's perspective will help MSCSPORTS lead that shift with work that earns attention and drives relevance.

"We are not here to tick boxes. We are here to make an impact. Rob sees that, and his joining reflects the ...