South Africa, April 14 -- Beginning 1 April 2025, this collaboration will focus on combining Roar Media's expertise in audio-in-malls, WhatsApp marketing, Wi-Fi landing pages, and digital screens in bespoke environments with Red October's involvement and investments in martech platforms. Together, they will create compelling narratives across various digital advertising channels that capture attention and foster meaningful connections between brands and their audiences.

With a combined audience reach of over 19 million unique customers and the capacity to deliver over 94 million impressions, this collaboration is set to redefine the digital media experience.

"We are excited to partner with Red October," said Bronwyn Lombard, CEO at Roar...