South Africa, April 2 -- Alison Badenhorst, chief marketing officer explains that they wanted a creative idea that is authentic to who they are.

"As unconventional thinkers, producing distinctive work that stands out and resonates is key,"

She calls the refreshed campaign "confident yet charming and cerebral yet accessible".

"It talks directly to the robust diversity of our deep talent pool, and the curious and optimistic appetite of our people to empower possibility."

The campaign underpins RMB's philosophy that ideas and solutions are best executed with their clients in trusted partnerships.

"While RMB's talented people are the heart of the business offering, our clients are our vital pulse. "

Badenhorst adds, "The campaign's ligh...