South Africa, July 30 -- With youth unemployment currently at 46.1% according to Stats SA, creating a meaningful opportunity for young marketers is more crucial than ever. The IMC remains firmly committed to nurturing and uplifting the next generation of marketing leaders.

"We don't just talk about empowering youth - we invest in them," says Dale Hefer, CEO of the IMC. "Since our launch in 2019, we've provided 12 tertiary bursaries (in partnership with Red&Yellow Creative School of Business) and over R1 million in student attendance value as part of our YOUTH1000 initiative together with the Marketing Association of SA (MASA)".

This year, Africa's biggest marketing conference is ensuring that young marketers have a seat at the table. Th...