South Africa, Feb. 11 -- Cultural impact

Ross is the face of Pick n Pay's latest Smart Shopper campaign, which leverages the cultural impact of DJ Khaled's hit All I Do Is Win, in which Ross features alongside Ludacris, T-Pain, and Snoop Dogg. The campaign strategically aligns Pick n Pay's rewards programme with the song's winning theme, reinforcing the value of Smart Shopper benefits for customers.

Adding a touch of local, Ross is joined by South African comedian Schalk Bezuidenhout, who brings his signature humour to the reimagined music video-esque TV commercial.

4 Feb 2025

Pick n Pay claims it gives customers over R7bn in savings every year, and that its new Smart Shopper Price Palooza is its boldest savings event yet, which inclu...