South Africa, May 23 -- We may live in a hyperconnected global village, but continents aren't carbon copies - and no two companies are the same. Recognising this truth is the starting point for a more powerful internal communications strategy.

For too long, African businesses have relied on borrowed models - Eurocentric frameworks shaped by hierarchy, homogeneity, and distance. But that's not our reality. Africa is dynamic, diverse, and deeply rooted in connection. Our businesses thrive on relationships, community, and innovation born from dialogue, yet many internal comms strategies still feel like they were built for someone else's world.

In 2025, Africa stands at a defining crossroads. With 60% of the population under 25, a continent...