South Africa, Nov. 5 -- Test-and-learn strategies could be useful, but it will be essential to meet real consumer needs, not just develop new tech tools with no strategic purpose.

The lessons of adapting to past innovations can be put to good use in thinking about how, when and where to potentially deploy agentic commerce.

When using agentic tools, it is important to view results in a holistic way. Narrow metrics are not reliable success indicators.

Whilst it could be tempting to over-credit AI tools for sales, many inputs, from brand equity to emotion-led creative and seasonality, also have a role.

Retail media market evolving

While the global retail media market retains significant momentum, with ad investment projected to surpass ...