South Africa, Feb. 5 -- Leveraging

Retailers are leveraging their online channels, mobile apps, and even in-store digital displays to deliver targeted ads based on customer data, preferences, and shopping behaviours. Once an overlooked topic, retail media is the fastest-growing advertising channel, with revenues expected to grow by an average of +11% annually through 2028 to reach $216bn.

Retailers have unparalleled access to consumers' attention, reaching audiences on a scale that few other industries can rival, positioning themselves as leaders at the forefront of digital engagement. This opens up vast opportunities for ad sales, both in-store and online, as well as new data-driven services. For instance, Amazon is progressively emerg...