South Africa, Feb. 26 -- With IPL broadcast rights costing nearly $10bn, the merged entity is strategising to monetise its investment amid fierce competition from Netflix and Amazon in India's $28bn media market.

According to reports, Reliance is hosting closed-door seminars in seven Indian cities to attract small advertisers, offering IPL ad packages starting at $17,000. Internal documents reveal a focus on streaming ads, with a goal of reaching 40 million smart TVs and 420 million mobile devices during the IPL season, running from March 22 for 60 days. The company is privately pitching advertising agencies using "brain mapping" research, claiming higher engagement rates for its ads than those on Google.

21 Aug 2024

The IPL, launched ...