South Africa, Dec. 9 -- There is significant commercial opportunity in sports merchandise and there have been many versions of a Springboks supporters' jersey entering the market in the last decade or so. There are many factors which can contribute to the commercial success of a product, but the most important factors in obtaining and retaining a competitive edge include securing intellectual property rights.
The role of registered designs in protecting apparel
When considering apparel, one may immediately think of trade mark and copyright protection - and often stop there. However, another valuable - but frequently overlooked - form of intellectual property is the registered design right (also known as an industrial design right).
Cop...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.