South Africa, July 15 -- In line with Effie's rigorous adjudication standards, this surge in participation has necessitated an increase in the number of jury members to ensure appropriate review ratios. As a result, 30 additional professionals have been added to the Round One panel, strengthening the diversity and expertise of the group.

"The strong growth in entries reflects the increasing value that marketers and agencies are placing on effectiveness. Expanding the jury allows us to meet Effie's global judging protocols and ensure each campaign receives the careful consideration it deserves," says Gillian Rightford, executive director of the ACA for Effie South Africa.

The newly added judges bring significant depth across brand, digit...