South Africa, Nov. 10 -- "Reckitt brands are an important part of daily life for hundreds of millions of people around the world. We're proud to partner with a company which so many people rely on and trust to keep their homes, families, and loved ones safe and healthy," says Cindy Rose, CEO of WPP.

Ryan Dullea, chief category growth officer, Reckitt, says, "This is a major milestone in simplifying the way we market and ensuring our strategy and media execution work as one.

This decision reflects our ambition to drive greater consistency, efficiency and scale across markets, enabling us to deliver more unified, data-driven campaigns that accelerate growth for our brands.

We're excited to embark on this next chapter together with WPP an...