South Africa, Jan. 13 -- Dentsu SSA has created Consumer in Your Pocket (COPO), a bold innovation that puts Africa's consumers directly into the hands of marketers and media leaders instantly, 24/7, at the touch of a phone. No more waiting. No more limitations. Just real people, real conversations, and real behavioral signals, available in real time.

At the heart of COPO is Merkury, Africa's most advanced identity platform. Since 2007, Dentsu has invested relentlessly in building Africa's richest behavioral dataset, not borrowed, not global proxies, but authentic African consumer truth.

Today, Merkury connects 200 million+ verified African consumer profiles across 10,000 touchpoints, creating a single, privacy-compliant source of truth....